In the unveiling ceremony of BIODENT chewing gum brand , The biggest gum manufacturer’s first products and brand and highest technology equipped factory in the Middle East" Mr. Mohammad Karimi " - The managing director of MASTERFOODEH Co , Enumerated job creation and economic opportunities to be the main purpose of his high investments in this industry and their projects .

Mr. Karimi also stated that “ As per the head of the chocolate and confectionery association’s emphasis on poor importing policies and low-quality products from other countries other than their expired dates " made us try to put all our efforts to produce high-quality chewing gums in the country.

Thanks to hard working and planning, a factory with the latest knowledge and technology which meets the international standards was established in Eshtehard Industrial town to be one of the most high-tech pioneer factory in the Middle East , He also added their all readiness and possibilities to export to all international countries since MASTERFOODEH Co., could achieve the EU standards as well as high-quality level in both factory and products .

Biodent gum formulation by domestic R&D experts and taking advantage of European advisors:

Mr. Karimi mentioned that they had gotten the Biodent gum formula by their R&D team hard work and consultation with European advisors from Germany, Spain, France and Turkey. Of course Xylitol was one of the most prominent features of this gum, which was a weakened sugar. It is absorbed less in the body and prevents dental cavity by balancing acid level in mouth. The mouth acidity level changes after having a meal. The Biodent special features provokes the saliva level in the mouth and get the PH level in balance again to prevent enamel tooth erosion.

Regarding to packing system called “MEGAPACK ” He marked that kind of packing had been used in Iran for the first time and the technology was exclusively MASTERFOODEH’s.

“According to the marketing department’s survey, this product has received the clients trust and satisfaction based on its texture, flavor durability and quality. As they have confirmed the flavor durability and consistency will remain the same during the first 20 to 30 minutes." Mr. Karimi declared"

Another striking healthy factor in BIODENT is “NOT using soluble colors" which will cause serious harm to liver and kidney. Of course all the raw material is imported from Italy, Germany, Spain, Switzerland, and France. Meanwhile the machinery as well as technology have been bought from top Italian, German, and French brands. High speed and efficient packing volume is the most significant feature of the machineries.

A large portion of our products will flow into the market as soon as possible

Mr. Karimi mentioned that a new plan has been devised by the R&D department to welcome innovative and creative ideas to improve the process by the latest information. In the meantime new product will be introduced to markets in the next 3 months. As his overseas policy, He also stated the presence of his factory in the Dubai GULFOOD International exhibition in 2 years’ time period.
MASTERFOODEH has determined to get 20 to 25 percent of the domestic market back.

He concluded that the market inside is being dominated by mostly smuggled gum products. Despite of the fact that Iran has a high potential market about 17000 billion RIALS, domestic gum producers have a narrow and slim proportion of the market which is about 2000 billion RIALS whereas the predominant ratio of the market is run by imported gums which are mainly smuggled. ”We are doing our best to get the 20 to 25 percent of the current gum market back in our hands.

The main reason of Biodent production is to boost up the competitiveness ability and potential in international markets and also reach an appropriate place among exporting products.